Top 10 SEO Tips from Industry Leaders

Top 10 SEO Tips from Industry Leaders

Being good at SEO means making a difference between managing a highly visible business and allowing it to be wasted in some dark corner of the Internet. If you want to spread your brand and your business as much as possible, your website will have to undergo comprehensive optimization to establish a strong presence in the SERPs. In reality, investing in SEO has become a prerequisite for managing a successful business instead of being seen as an optional investment. Spend five minutes reading these selected SEO tips offered by industry leaders and modify your SEO strategy for 2018.

1) Add more content instead of accumulating keywords

Neil Patel, founder of KISSmetrics and CrazyEgg According to Patel, he will have to rethink the use of the same old SEO tricks, such as participating in too frequent guest blogs. Instead, you should focus on your long-term goals, such as creating and delivering quality content and making it accessible through carefully selected keywords.

2) Optimize Page Titles and Meta Descriptions

Chris Makara, digital marketing strategist


Optimizing for these two does not simply mean relying on keywords. Instead, you will have to approach them as if it were a paid ad and make your page title and meta descriptions stand out among the search results. Ensuring a better CTR for your page is intended to improve your ranking.

3) Focus on virality

Rand Fishkin, a founder of Moz Fishkin, advises companies that create websites that have a natural "hook" to achieve significant viral potential. This is achieved by making it accessible to search engines by inserting high quality embedded content and links. All of these activities should be carried out with a focus on content that can be easily shared.

4) Learn the quotes

Ross Dempsey: Digital Impact Business quotes, such as those found on websites such as Yell and FreeIndex, include your company's name and contact information. An investigation conducted by Moz on Local Search Engine Factors has shown that online citations are among the most important ranking parameters for localized SEO. Dempsey suggests using a professional online appointment tracker to verify your current coverage in this segment and fix any possible loose screws in terms of the quality of the information given.

5) Don't forget Mobile SEO

Bryson Meunier, Search Engine Land Check mobile usability reports through Google Search Console and solve any potential problems related to mobile traffic. This includes seemingly small things, such as making sure that the font sizes are correct and that the graphics window is set correctly. Be sure to keep up with Google’s guidelines on this.

6) Supreme Search Intention Rules

A.J. Ghergich, founder of Ghergich & Co Having a keyword that offers a high volume of research will not be enough in 2018. To find a higher keyword, you will have to point to those that reflect a meaningful search intent on the part of the user. He will do well to put himself in the place of the visitor and consider the probability that he will buy from you based on his intention. Once you have a clear idea of this, you can focus on the search volume of specific keywords.

7) Create a Solid content strategy

Alejandro Rioja, president of Flux Ventures Going after the rankings is hardly worth it if you fail to establish a long-term relationship with your audience based on the content you offer. Creating an effective content strategy means that each publication will have a specific justification to be written, either to generate leads, strengthen its online presence or something else. A constantly evolving guide in the form of this strategy will help you better organize your blog posts in the long term.

8) Content auditing can be as important as its creation

Heather Lloyd-Martin, the founder of SuccessWorks First, says you must acquire quality content auditing tools such as SEMrush and make a list of your content. Create an Excel sheet with a checklist of things that should be edited or provided with appropriate links, new titles or key phrases.

9) Do not Ignore Email Signatures

Ross Hudgens, founding father of Siege Media Offering attractive content, goes alongside acting with professional credibility. Including your contact information and links in your email signature may be a step in the right direction. In addition to improving your traffic, it'll help strengthen your brand recognition and ensure the easier promotion of your content.

10) Master an SEO tool

Rohan Ayyar, Internet marketing blogger Ayyar recommends being competent with at least one set of SEO tools, such as SEMrush. These tools will be used to verify backlinks, monitor their rankings and analyze keywords.